Tag Archives: marketing

The end of privacy

11 Feb

 

Digital technology brings the world to you and you to the world.

It tracks and records you, follows you around, knows where you have been, what you like, who your friends are. It can predict what you are likely to do.

There is a story circulating that a person with good credit was denied a mortgage because his friends in the digital world were un-creditworthy. You know, birds of a feather.

True? Don’t know. But certainly possible.

Now it seems people with information to protect are taking great steps to secure it when they go abroad. The New York Times this morning describes the precautions taken by a China expert at the Brookings Institute when he travels to that country. The account says such measures are now commonplace for government and business officials.

He leaves his cellphone and laptop at home and instead brings ‘loaner’ devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”

At home, the average person’s privacy is compromised for marketing purposes. Someone wants to sell you something. It’s not a pleasant idea, but most can live with it. If it ever becomes political and used as a repressive tool of government, we’ll have quite a lot to worry about over a simple game of Angry Birds.

Am I’m being naïve by saying “if it ever ….”?

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