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The Problem With Lunchmeat in America

9 Sep

By Lanny Morgnanesi

I’m the Regretful Critic. I criticize America, everyone gets angry at me, and I regret it.

Recently, I suggested the U.S. follow China’s example and adopt a 5-year plan aimed at solving our many problems.

The response:

“China kills its own people,” they said.

“There is no freedom in China,” they said.

“If you like China so much, go live there,” they said.

In America, unless you are a Democrat saying bad things about Republicans, or a Republican saying bad things about Democrats, you aren’t supposed to criticize America. This is what the Regretful Critic has learned. The default opinion is: America is the best, smartest, and strongest in every way.

And yet, I continue to criticize.

Today, I want to discuss something important in the life of most Americans, something that has bothered me for many years, something in a bad state of being, something that needs fixing

That something is lunchmeat, specifically the way it is cut.

To establish my lunchmeat credentials, you should know I have cut a lot of it. Throughout high school and college, I worked in restaurants that sold hoagies, and much of the lunchmeat on those hoagies was cut by me. I didn’t shy from the task, or find it beneath me, or consider it unpleasant. I always got the most out of my machine, preserved the quality of the meat, and worked quickly and with precision. My motions were sharp, quick, and efficient.

In the Suburban Philadelphia supermarkets where I purchase cold cuts, there is a different approach. There is unhappiness and lethargy on the part of the meat cutters. Too many are slow, awkward, imprecise, seemingly uncaring.

For me, the first and primary rule of meat cutting is KEEP THE BLADE SHARP. This rule is not followed by today’s meat cutters. When the blade dulls, the tail end of the slice turns ragged, torn, and crumbly. In appearance and taste, there is a world of difference between meat cut with a sharp blade and meat cut with a dull blade. Sharpening the blade is easy and quick. (There is a device you attach to the blade to sharpen it while running the machine). It should be done frequently, but isn’t. In all my years of buying lunchmeat, I never once saw a meat cutter sharpen the blade, but I’ve seen a good deal of ruined lunchmeat. This is the first issue that needs to be addressed.

The second is customer experience.

Aside from the slow-moving hands and arms of the meat cutters, their fumbling, indecision, false steps, and awkwardness, there are other factors at play in the unnecessarily long wait for that half pound of Boar’s Head Virginia Ham.

In almost all situations, the meat cutters work behind a large display case that holds the uncut meat and cheeses. The practice once had been that the customer would place his or her order and the cutter would reach into the case, grab the appropriate item, and cut it to order. At the large supermarket I go to, the display cases is for display only. Once an item is ordered, the cutter leaves the cutting floor, goes into a back storage room, and gets the block of meat or cheese. This takes a noticeable amount of time.

Recently, I asked for a half pound of cheddar. “Store brand?” the cutter asked. I said yes. She went in the back. Couldn’t find it. Only then did she look in the display case. And couldn’t find it. “Any brand,” I said. And she made a second trip to the storage room.

Aside from speed and efficiency, a sure way to enhance customer experience is for the meat cutter to realize that they have a captive audience, usually small but sometimes large, and always standing there with nothing to do but watch. And so, I propose the meat cutter should look at him or herself as a performer, and put on a show of verve, skill, dexterity, and panache. Give the customer something to look at. Be like the street vendor in Shanghai who turns the making of fried rice into high art.

Wow the customers who must stand impatiently. Let them know you are doing your very best, much better than they could ever do.

Bringing something special to an otherwise mundane job adds value to everyone involved. It uplifts the day and the spirit. Allow me to give an example.

I am an infrequent rider of commuter trains in the Philadelphia and New Jersey areas. Being the critic that I am, the experience has never been pleasant. The cars are old, dirty, noisy, and slow. Also unnerving is that most conductors do a poor job of announcing the stations. They either don’t do it, or you can’t hear them do it. But once, just once, I was on a train with a showman conductor. He’d use a stage voice to announce the stations, an include commentary.

 “Lovely Croydon by the sea. Croydon is your next stop. Lovely Croydon.”

It was clear and distinct. It didn’t matter that Croydon is neither lovely nor by the sea (it is on the Delaware River). So it was sort of a joke, funny, and that made it even better.

“Bensalem. Bensalem is next, where the air is as fresh as a mountain forest. Bensalem.”

“Historic and vivacious North Philadelphia, home of Bill Cosby, Kevin Hart, Teddy Pendergrass, John Coltrane and the heavyweight champion of the world, Joe Frazier. North Philadelphia is next.”

In some every-day professions, showmanship can increase one’s salary. Going back to another era, there once were clothing salesmen on South Street in Philadelphia who were not content to wait in their stores for customers. Instead, they’d go out on the street and pulled them in.

“Hey, son. You’re a sharp looking kid. You could use some pants. Today and today only, two pair for the price of one. You like cuffs or no cuffs?” He’d keep talking and talking and the next thing you knew, you were in the store buying pants. In high school, my friends and I would go to South Street just to be part of this because there was nothing like it in the suburbs.

The ultimate showmanship/performance by people in unglamorous jobs takes place daily at Pike Place Fish Market in Seattle. In 1986, the market was going broke. I guess there was a “who cares” attitude going on and workers would prank each other. One fish monger, while on one side of the large market, yelled across to an employee on the other side about a fish that a customer wanted. That employee yelled back, and a dialogue of yelling continued. Customers seemed to like it. Then the first fish monger threw the large fish in question to the other fish monger on the far side of the market. It was caught, and the customers cheered.

This all became a habit. A standard practice. A show. It attracted tourists. They say 20,000 people a day visited the Pike Place Fish Market. The market redesigned its logo to show a fishmonger throwing a fish.

Good Morning America and other TV shows did stories on the market, the yelling and the fish throwing. More tourists. More attention. In addition to being able to fillet a fish, employees now had to be adept at throwing and catching them. The spirit of fun, playfulness, excitement, and camaraderie was so pronounced that a documentary on the market was made, and a corporate training video about the market was shown at Fortune 500 companies. Pike employees began touring the country giving motivation speeches.

Employees who were shown the training film, however, should have been reminded that the intended message was not quite literal. At one company, an enthusiastic middle manager who had seen video broke into a board meeting and tossed a 15-pound striped bass at the CEO. When it came time for a promotion, he was passed over.

In the end, the corporate videos and the Pike Place Fish Market did not change the morale of the American worker or change the American workplace. It certainly did not change the craft of cutting meat. And I image there are employees right now at Pike Place Fish Market who have grown tired of tossing fish. When fun becomes mandatory, it is no longer fun.

So I’m not asking the meat cutters of America to have fun, or to toss salamis. I’m just asking them to take pride, to treat their movements seriously, like choreography, to exhibit skill and develop dexterity. To give the person holding Number 35 (while number 25 is being cut), something to look at and admire. And also to give customers a clean cut, neatly stacked, well-wrapped package of meat.

Not only will this increase productivity, it will also bring a degree of happiness and satisfaction to both meat cutter and meat customer.

And it will make America better.

That’s all now from the Regretful Critic. When the meat cutters read this and say nasty things about me, I’m certain I will regret every word of it.

Fresh Bread Made My Day

22 Jul

By Lanny Morgnanesi

On a social media site, I tried making fun of a Korean pop group clearly imitating an American style. In what may have been a bad attempt at satire, I pretended I was unfamiliar with the group and didn’t even know its name. A short-tempered person offered a retort, telling me it was time to get out of my “bubble.”

So today, following his suggestion, I did. My wife and I went to a rather hip restaurant on Rittenhouse Square in Philadelphia called Parc. Aside from a woman who looked like a nun from Calcutta, we were the oldest people in the place. And, it seemed to me, we had the inglorious distinction of being the only patrons without tattoos (the nun had a small cross).

At Parc, the atmosphere is deliberately noisy and crowded. It adds energy and excitement. Some tables are very close together, and I couldn’t help noticing the young couple sitting next to us. There was something noticeable about both the man and the woman. Noticeable about the man what a large, heavy, solid gold chain resting on his black T-shirt. I don’t think I’ve ever seen a necklace that heavy. So much gold. I was surprised it didn’t require a back brace. For me, the necklace signaled danger ahead and screamed: “Rob me!”

The noticeable thing about the woman was her SKIMS Ultimate Pushup Bra with Raised Nipples. (I’ve been out of the bubble enough to know such a thing exists). From her appearance, she obviously wanted to be noticed. It just happen to be me doing the noticing and not someone more worthy.

But at Parc, the real attraction is the bread. No matter what you order, each table gets a basket of freshly baked walnut-cranberry, dark sourdough, and baguette slices. If I’m eating breakfast at Parc, I eat the bread. If I’m eating lunch, like on this day, I don’t eat the bread. I eat my sandwich and take the bread home.

As I was finishing my Smoked Salmon Tartine with egg, capers, onions, and caviar, a bus boy passed and I asked him to wrap up the bread. He took the basket and walked off. A fair amount of time passed, and a slow-walking waitress paused at our table. She had a basket of bread in her hand.

“Is that ours?” my wife asked.

“Do you want it?” the waitress asked.

“Yes.”

She put it down on our table and moved on.

Seconds later, the bus boy returned with the first basket all nicely bagged up.

My wife and I looked at each other as if we had won the lottery. We even laughed and felt slightly criminal. That’s how good the bread is at Parc.

The unexpected bounty made our day. It beat the tits off the SKIMS Ultimate Pushup Bra with Raised Nipples.

We’ll have to get out of The Bubble more often.

How “The Bear” Made Me Appreciate My Restaurant Education

22 Aug

(ALL NAMES HAVE BEEN CHANGED TO PROTECT THE GUILTY)

         By Lanny Morgnanesi

         When I first tuned into the FX/Hulu TV show called The Bear, which just concluded its third season, I had no idea it was about a restaurant. Actually, it’s about two restaurants. Season One opens in a popular but gritty eatery best known for its Italian beef sandwich. Season Three ends in a classy, upscale joint (run by the same people) where the food on each plate is equal in size and weight to a Snickers. The Chicago-based series is about many things, including the obsession with perfection. But it is also about restaurant culture, a culture I was exposed to from age 15 to 22; a culture that I liked, appreciate, and understood. It was more than a culture; it was an education, one that was rare and unique.

         And it all came rushing back after watching The Bear.

         As a teen, I was unaware of myself. I knew I was not especially athletic, or especially smart, or especially funny. Other than that, I was blank. I didn’t know my quirks and idiosyncrasies, and assumed I didn’t have any. Early awareness, however, began developing after I took a job washing dishes at a place I’ll call De Luca’s, a small suburban restaurant that mostly served pizza, hoagies, steak sandwiches, and pasta dishes.

At De Luca’s, dishes were washed by hand, in a triple sink, with one empty, one having sudsy water, and one having a rinsing solution. On my first day, I found myself appalled that a fellow dishwasher was dumping sauce-covered dishes right into the sudsy water, turning it red, meaning all other dishes, even cleaner ones, would have to be washed in a tomato broth. Although I was the least experienced person at the restaurant, with no stake whatsoever in its management, I insisted that the saucy dishes be rinsed in the open sink before being placed in the soapy water, and I took it upon myself to change the soapy water at regular intervals.

On a busy Saturday, I expressed panic when the senior chef and consiglieri, the uncle of the owner that every called “Uncle,” tried dropping a large stack of saucy dishes into my sink. I stopped him abruptly and told him I needed to rinse them first. He looked at me with one eye and said, “OK Mr. Clean.” From then on, Uncle always called me Mr. Clean.

         Next in my restaurant education, I was forced to ponder the conflict between morality and capitalism. It centered primarily on the quantity and quality of certain ingredients.

Between lunch and dinner, the dishwashers helped making meatballs. There was a set recipe to follow, and it included what I thought was an overabundance of breadcrumbs. I was outraged and started calling them bread balls. Clearly, the customer was being cheated (although they did taste good). Later, I was shocked to learn that on All You Can Eat Pizza Night, less than half the regular portion of cheese was used. What shocked me more was that no one cared. Furthermore, we were instructed to cut the lunchmeat paper thin. There were some complaints, but only because it took longer. All this led me to feel like an abnormal outlier, a crusading do-gooder that no one listens to. Then, the Uncle restored my confidence in mankind.

When I was cutting salami for hoagies, he happened to walk by with one of the managers. He saw what I was doing, paused, and looked around the table where I was working. He looked on a nearby shelf. He picked things up and looked underneath then. His head went left and right. The manager standing by his side asked, “Is something wrong?” Uncle answered, “I was just looking for the razor you use to cut this salami.”

         Salvation. I was not alone. Morality and fairness can at least be a minority voice in capitalism. Humanity had been saved.

         De Luca’s owner, let’s call him Tony De Luca, did have his moments of generosity. At Christmas, every employee – even lowly dishwashers — received a gift, a nice one. And every supplier, the truck driver or whoever it was that brought in the cartons of canned tomatoes, the heavy sacks of flower, the produce, received a fifth of whiskey. Once a year, Tony, a member of the Kiwanis service club, would donate hundreds of hoagies for the club to sell at its fundraiser. My young mind thought: Wouldn’t it be better to not do these things and instead make the meatballs meatier? Ultimately, I concluded, with no evidence, that what appeared like generosity  was actually business decisions with a positive financial return; that goodness and kindness had only a little to do with it.

         Thus was my early grounding in American capitalism and the world of commerce.

         Next came my realization that common-sense rules, made sacrosanct and beyond question, had their purpose.

         Growing up, I don’t recall being faced with rules that couldn’t be bent or challenged. But in the restaurant business, such rules existed, and while they meant more work for me, I considered them logical and important. I was more than willing to comply.

         Three of those rules were:

  1. Break down all boxes before putting them in the Dumpster.
  2. When putting new supplies on shelves, rotate the old stock to the front.
  3. Do not leave the restaurant at night until it is thoroughly cleaned.

These rules, never written down, showed me people, even obstreperous ones, can be compliant in the interest of building a great institution or even a great civilization. This was an important lesson for a guy who had too many opinions of his own.

         As a person who read books and intended to go to college, I felt superior to most of my restaurant co-workers. So, when they showed flashes of intelligence, as they often did, it caught me off balance. Once I was asked by a manager if I could operate a certain food processor. I said I could not, and he walked away. That’s when a guy named Freddy, who would spend his life in restaurants, told me, “You never say no. Say yes, and when they take you to the machine, say this one is a little different than the one you used. Ask him to show you the basics, and then teach yourself how to use the machine. You’re smart enough to do that.”

         Basically, Freddy was telling me the adage, “Fake it until you make it,” which I hadn’t yet heard.

         The educational level of De Luca workers was shown in their limited vocabulary, but some knew more than they let on. I recall a manager named Leon scolding a waitress, saying, “You know what your problem is? You’ve got ASS-mosis. Every time your ass sees a chair, it sits down.” After that, I had to assume he was familiar with the scientific process of osmosis, and Gpd knows what else.

         Another vocabularic surprise came from a waitress who, during this period, might be described as “hard.” Rita used to hang out with her gang, drinking, smoking, and intimidating people on their “turf” behind a shopping center. She and I talked once about a De Luca’s employee who was fired. “The guy was a real jerk off,” Rita said, using a term often applied to people you don’t like. But then she added, “I mean he was literally a jerk off. He’d call you into the backroom and when you got there, he’d be stroking it.”

         Writers and scholars often confuse the words “literally” and “figuratively,” but Rita, a young hoodlum, got it right.

         De Luca’s was filled with thought-provoking characters and innumerable personalities. There was Ralph, who today would be persona non grata for his incessant use of sexual innuendo and inappropriate quips. We all thought he was funny, and – sorry — he was. Each year on the Wednesday before Thanksgiving, he’d kindly tell every waitress, “Have a good holiday, but don’t get too much bird.”

         Then there was Sidney, the brother of the owner’s wife. He was the kind of person only a relative would hire. Sidney fancied himself a tough, with-it guy who had learned everything from the streets. In truth, he was of genuine low intelligence, with a mumbled, tortuous way of speaking. He was difficult to understand, but he liked to talk. When he talked to me, I listened politely and just nodded my head.

Sidney took a liking to an obese young waitress with a clever mind and, unlike him, good verbal skills. She took to him, too, and they paired up for life – a short life. She died of kidney failure. He died trying to stop a robbery in progress.

         I remember a Jewish guy who started working several years after I started. For some reason, he told us to call him Bean. He had shoulder-length hair and spoke like a Malibu surfer. One day, for a reason I cannot recall, I was contemplating the meaning of the Yiddish word “shiksa.” I didn’t know if it was a reference to all gentile woman, or just used to disparage them. During a slow period, I asked Bean, “What’s a shiksa?” Bean thought a moment, then pointed to a cute blonde waitress wearing a short skirt and showing cleavage. “You see her? That’s a shiksa.”

         Funny story. Even funnier is he married her.

         There was a pecking order at De Luca’s, with some holding high status and some holding low. Luther was one of high status. These were the ‘60s, and Luther was a full-blow hippie living the counterculture life. He was sarcastic and smart and knew things. At 19 or so he left home, married a hippie chick, got his own rundown apartment, plastered the walls with the covers of Rolling Stone magazine, and began working the grill at De Luca’s.

         There was something about him, an air of mystery, or of danger, and he was treated like a celebrity by the other workers. Years later he came out as gay. Even later, he died of AIDS.

Old and young got along at De Luca’s. There was a middle-aged guy, Nico, who had been working lots of overtime.  To perk himself up, he borrow some methamphetamine from a high school student working as a waitress.  Then he borrow more, and more. I recall him up on the platform making pizzas on a busy Saturday night and the waitress who loaned him the drugs laughing loudly. “Look at Nico,” she said. “He’s speeding his ass off.” I just thought he was working fast.

         Jocularity was always a part of work. A running joke or gag or bit would circulate and be repeated for weeks, until it was overused, dropped, and another gag adopted. There was a period when everyone called each other “cuz” – meaning cousin. Cuz this, cuz that. Hey cuz, get over here. Cuz, they are waiting for you. “Cuz” was used affectionately, to express like-mindedness, or ironically, to suggest strong disagreement. In cases of the later, the mock would sometime be answered with a sneering, “I’m not your cousin.”

 I forgot what followed the “cuz” craze, but I was glad when it ended.

         At De Luca’s, we were not all family, but we were close. Over time, we grew together, sharing large parts of lives. That happened with me and one of the partner’s daughters, let’s call her Melissa, who sometimes worked as a hostess.

         When I first met Melissa, she was probably (hard to remember) 17. I may have been 19. Melissa was a special project. She was being groomed by her father, Nicholas, and Tony De Luca for the world of Show Business. She was their investment, and they expected a large payout. Several days a week, her father would shuttle her off to New York for dance, singing, and acting lessons. To protect their investment, Nicholas and Tony sheltered Melissa from boys, keeping her too busy to have time for them and directing her down a path they could not follow.

But one New Year’s Eve, everyone within and even without the De Luca circle was going to a huge party at a local night club. Melissa begged to be included. As a compromise, possibly as a controlled experiment, her brother-in-law (who also worked at the restaurant), enlisted me as her date. I was happy to oblige.

         On New Year’s Eve, fresh through the door of the club, Melissa, whom I don’t believe ever drank, started doing shots. One after the other after the other. She was drunk in no time. After a dance or two, she grabbed me and led me out to my car. Then she jumped on me like a feverish cat. It was quite exciting. In the midst of that pleasure came a disturbing thought: I could loss my job. Worse, I could destroy Nick and Tony’s investment and they’d murder me.  Neither possibility helped the mood.

         Fortunately or unfortunately, there was a bang on my car door. It was the brother-in-law, who ordered us back into the night club. Yes, a controlled experiment.

         In the aftermath, Melissa and I dated a little. On Saturday nights after closing, her father would finish up the bookkeeping while we’d wait in the car and neck. That was fun. But the most fun came for me one Saturday evening at a place called Paulie’s Starlite Ballroom, which was more of a bar than a ballroom. Saturday was a work night for me, Melissa and her father. However, an arrangement had been made that after closing, we would go to Pauli’s and Melissa, even though she was underage, would perform. And we did just that. I didn’t quite know what to expect, and I didn’t anticipate anything special, and nothing special happened. Even so, the simple experience of it, once I comprehended it, gave me a Sinatraesque feeling that put me on a cloud and transformed me into something I never thought I could be, even if it was only in my imagination.

 There I was. Nineteen years old. At 2 a.m. Inside Paulie’s Starlite Ballroom. Being served shots and beers – for free. With my girlfriend up on a stage looking and singing like an angel.

         Who was I? Obviously, someone very cool.

         All from a humble beginning as a restaurant dishwasher.

         When I watch The Bear, with all its gut-wrenchingly realism, I sometimes tear up. I did that during the Third Season’s finale, about the closing of a famous Chicago restaurant. There is a “funeral dinner” held to honor the restaurant, and restaurant people from all over town attend. When they filmed this scene, they included verité-like testimony from actual chefs. Toward the end, Olivia Colman, the actress playing the owner of the closing restaurant, gives a speech. She says of all the years and all the food, the one thing she will never forget are the people.

         I was jubilant on my final day at De Luca’s. By then I was an assistant manager making pizzas. As I prepared to depart, there was no sadness, no melancholy, no regret. I just wanted to get the hell out of there, knowing that I would never again have to spend hot summers standing in front of two 450-degree ovens. My new destination was the University of Missouri, where I would earn a master’s degree in journalism. I looked so forward to a future where I would do something important and serve people who were hungry for news and information – not food.

         But having now watched The Bear, I realize everything I’ve done since De Luca’s has been impacted by De Luca’s, and that my memories of Tony and Uncle and Bean and Freddy and Luther and Sydney and sweet Melissa and all the others are much stronger than of any professor at Missouri, or of any high dignitary I covered as a journalist. I also realized that the invisible energy and palpable excitement that invades and dominates a packed restaurant on a Saturday night, even to someone washing dishes, is indescribable, euphoric, and almost impossible to duplicate.

         One final note.

         In the early ‘80s, about a decade after I last saw Melissa, I was walking through the lounge at an Atlantic City casino. There was a stage and on it was a band fronted by an attractive, stylish woman. It was my old girlfriend, and she saw me. When the number ended, she ran off the stage to hug and kiss me. The audience watched and, God bless them, applauded.

A Modest Place of Distinction Continues to Survive

26 Sep

2018-09-26 14.13.55

Near Broad and Wolf

 

Circumstances brought me to South Philadelphia this week.

 

For those unfamiliar with this legendary locale, it is a crowded little sub-town of look-alike row homes. South Philly probably is best known as the birthplace of the Philly Cheesesteak and as the home of 50s teen idols like Fabian, Frankie Avalon and Bobby Rydell.

 

Traditionally, it is considered an Italian neighborhood, and although it has had its ups and down, with people moving in and people moving out, it remains intact. Its vibrancy is illustrated by the thriving Italian market that has been in existence since the early 1900s. In the movies, Rocky runs through it as part of his training.

 

The area is broken up into many neighborhoods. I was at Wolf and Broad streets, a humble section without landmarks. One day at around 1:30, I decided to find a restaurant for lunch. I knew the big name South Philly restaurants were elsewhere, but whatever place I chose had to meet at least baseline standards in order to exist here.

The_South_9th_Street_Italian_Market_Festival

The Italian Market

 

I came upon a small corner joint named Johnnie’s at 12th and Wolf. My plan was to takeout, a good idea since the place was empty save for a waitress sitting at a table. Didn’t matter. Johnnie’s was clean and decorated with wine bottles, plastic flowers and garland. There were several religious icons, including a statue of the Sacred Heart, which is Jesus exposing his bulging heart through an open robe.

 

I ordered some pasta and sandwiches, including a Cheesesteak with sauce and onions.

 

“Sauce?” the waitress said with a puzzled face.

 

“Yes, sauce and onions.”

 

“You mean red gravy?” she asked.

 

“Yes, red gravy,” I said, remembering where I was.

 

After she put in my order we chatted. Having walked down Wolf Street, I noticed a good number of the 3-story homes had been gentrified, with beautiful wooden doors and fancy nameplates displaying address numbers. I hadn’t been in one of these homes for decades, but I recollect at least two common interior features. First, all couches and chairs were protected with clear plastic slipcovers. Second, one interior wall – the whole thing — was faced with mirrors to give the narrow homes a feeling of depth. The mirrors may still be there. I’m guessing the plastic slip covers are gone.

1959_Fabian_Forte

Singer Fabian Forte, from South Philly

“How’s the neighborhood doing?” I asked the waitress.

 

“Well,” she said, “I’m not from here. I’m from the other side of Broad Street (three blocks away). But I’d say it’s doing OK. Things have picked up. For a while, I was thinking about moving. Not now. It’s pretty good.”

 

South Philly has been targeted by an army of millennials looking for a small town feel in the big city. They have made South Philly one of the hottest Philadelphia neighborhoods for rentals.

 

“What do these homes sell for?” I asked. “A good one, not a great one.”

 

She thought about it. “Maybe the low 300s. That’s what they go for on my street. Maybe the high or mid-200s.”

 

“It’s nice when a neighborhood comes back,” I said, thinking about the Chambersburg section of Trenton, which has not come back.

 

Trenton, New Jersey, was where my father was born. Our family lived there for a few years. I think we moved out when I was seven. We didn’t live in Chambersburg, but as children we’d hear talk about this very ethnic Italian neighborhood. Occasionally we’d eat at a restaurant there, but mostly we bought bread and pastries from its bakeries.

 

As an adult, while living in suburban Philadelphia, I joined my father’s Trenton-based lodge, The Roman Society. In its day it was a remarkably successful organization, and I’ve written about it here. Without repeating too much, I’ll just say the lodge owned a beautiful restaurant and banquet facility called the Roman Hall. It outlived its usefulness after the unmistakable truth became known: Chambersburg was no longer and never again would be Italian. Also, walking the streets was getting dangerous.

 

No surprise. The restaurant went under.

 

An entrepreneur wanted to turn the place into an Hispanic-style nightclub. He asked that the lodge to hold the mortgage, which it did, and our signs were taken down. For me, this was like Rome falling all over again.

 

But back to the better-fated South Philly.

 

Not far from Johnnies, a young man I know (non-Italian) lives happily with his new wife in a South Philly row home. The couple, both of whom work in Center City, got married at an old but stately South Philly high school that had been converted in a bar/banquet hall. It’s a large, slightly Greek-style building on a small, cramped side street. Hardly any parking. I’m told the wedding attendees stayed at a riverfront hotel and Ubered over.

 

South Philadelphia is an indication that things can change for the better. The defining question is how much better and for how much longer. Either way, I hope Johnnies’ dinner trade is better than its lunch trade. It’s not Dante and Luigi’s or Ralph’s or Marra’s, but it’s a nice place for quick, simple food. If you, like I, are near 12th and Wolf due to circumstances, I can recommend it. Be sure to remember it’s “red gravy,” not sauce.

 

By Lanny Morgnanesi

Falling arches and other cataclysmic changes

31 Jan

change

With sweat and angst, people struggle for years to change things, then suddenly the mighty fall simply because of changing tastes.

Powerful people and institutions use their power to create systems that sustain and protect them. But these systems always contain elements of their own destruction. They do not defend against the unexpected and the unlikely. So when that unforeseen wave rises, it crashes with the force of a tsunami.

Who could have anticipated that people would turn against McDonald’s hamburgers?

mcdonaldsIn 1994, the restaurant giant had sold 99 billion burgers – an unfathomable number. Then it stopped counting. The film Fast Food Nation cites a survey showing that 88 percent of people could identify the McDonald’s arches but only 54 percent could identify the Christian cross. Financially, the company is larger than the economies of many countries.

Yet the chaos has come.

Days ago, after only two years as McDonald’s CEO, Don Thompson announced he would step down. Profits in the last quarter dropped a precarious 21 percent. Sales have pretty much fallen or remained flat at all stores for 13 consecutive months.

McDonald’s didn’t change. We did.

“I don’t know a single person of my generation that eats at McDonald’s,” a man in his early 20s said. “When the older generations pass on, they’ll have no customers.”

People haven’t necessarily forsaken burgers. They just prefer the so-called “better burgers” at places like Five Guys and the Shake Shack, which this week had a highly successful public stock offering.

McDonald’s, with its top marketing pros, is trying to reverse the trend. Ads have changed to show that its food is actually real. Other changes must be in the works. It could turn things around and reinvent itself, but so far that hasn’t happened. If McDonald’s goes under it will leave a giant hole in the global economy. In its wake will be opportunity for others.

We are used to disruptive technologies destroying things like newspapers and video stores, but the technology related to burgers has not changed. Only taste and attitudes have changed.

Can you imagine if this happens in politics?

Political parties usually are quick to adapt. They are willing to give people what they want – or at least provide the appearance of this – in order to survive. Still, quick changes can alter much about the system.

Koch Brothers

Koch Brothers

In a political overhaul, what would happen to the conservative Koch brothers, who announced recently that their political network will spend about $900 million on the 2016 elections – more than the Republican and Democratic parties will spend.

If the political climate takes a dramatic shift, what will happen to this network, its money and its associated power, influence, special interest legislations and the intricate machinery that runs everything and keeps order? What will happen to all the other power networks? What will replace them? Will it be genuine or phony? Helpful or hurtful? Open or closeminded? Peaceful or warlike?

It was reported this week in the New York Times and elsewhere that a majority of the American public, including half of the Republicans, support government action to curb global warming. That news is bound to recast agendas in the 2016 congressional and presidential elections.

What else is coming? Lots, probably.

Young people aren’t buying homes; aren’t buying cars; aren’t living in the suburbs; aren’t using traditional banks. Maybe they will decide to stop using traditional politicians.

On a dark election night, a losing politician was heard to have said, “The people have spoken – the bastards!”

We may be hearing more of this. It’s something to think about as we eat a better burger in the back of a peer-to-peer driving service on the way to a friend’s apartment in the city.

By Lanny Morgnanesi

Censorship and the self-righteous now target restaurants

26 Nov

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On a day when at least one college president was pressured to apologize for saying something rational, a minor story appeared about angry people trying to censor a restaurant.

Within just a few days, possibly while another person was making a forced apology, a second report of restaurant censorship appeared. What this means is that the movement to shut the traps of the dumb, the smart and the mediocre has reached a new and dangerous low.

While sporadic, disarrayed and multi-headed, the censorship movement is highly effective. Its practitioners sacrifice freedom for all as a way to secure kindness for all – which ends up being not so kind. Their popularity has grown with their intolerance, but God help them if they get between a hungry person and their food.

conflict-kitchen-storefrontNot going down easily is a Pittsburgh takeout joint called Conflict Kitchen. It shutdown after death threats, but has since reopened. More than 200 people – God bless them all – rallied on its behalf, singing and twisting verse from John Lennon: “All we are saying . . . is give food a chance.”

The Conflict Kitchen – little more than a kiosk – serves food from countries in conflict with the United States. Since opening in 2011, owners Jon Rubin and Dawn Weleski have prepared culinary items from nations such as Afghanistan, North Korea, Iran, Cuba and Venezuela.

The food is wrapped in paper containing information about the country’s culture and politics. The restaurant claims not to take a position but wants to present the positions of countries we may be biased against. Jon and Dawn also hold public forums to facilitate discussions.

When the Conflict Kitchen began serving Palestinian food in October, there were complaints from the Jewish Federation of Greater Pittsburgh, the B’nai B’rith and other groups. The restaurant closed after police received a letter with death threats against it, but it has since reopened. A police investigation continues.

Meanwhile, out in Colorado, a fellow named Pete Turner has vowed to keep open his Mexican-style restaurants in the face of community protests. Again, the complaint is not about food but about words, in this case a single word.

Pete has been operating restaurants for 20 years and has six in Boulder and Denver. It is only recently that his trouble began.

The trouble is about the name of his restaurants: Illegal Pete’s.

It is felt by the protesters that the “I-Word” is offensive and hurtful and should be removed.

Pete’s inspiration for the name came in several forms. It’s a literary reference, he said, to a bar in a novel he read as a college student. It also pays homage to anti-heroes and the counter-culture, honors the nonconformist streak of his father (also named Pete) and keeps his own name out there as well.

Pete recently attended a community meeting with his detractors. He listened politely. Several days later, he announced he would not change the restaurant’s name.

I admire his guts.

You can’t please everyone and it’s ridiculous to try. You also can’t guarantee a person a totally inoffensive day, unmarred by an indelicate word, picture, conversation, hint or suggestion. Life as a whole is offensive. Isn’t that abundantly clear? We are an aggressive, acquisitive, violent and murderous species. Must we use the proper words in the course of our murdering?

I don’t think Pete was trying to offend, but if people are free to offend, at least we will know where they stand. To me, this is preferable to having people hide their feelings and seem like something they are not.

Sometimes all we need to do is shake our heads and continue walking – or eat somewhere else.

Milton Guevara, the Salvadoran general manager of an Illegal Pete’s in Boulder, took what I think is the right “c’est la vie” attitude. He said, “I’m Hispanic, and I’m very proud to be. People come to us because they love our food . . . The name doesn’t mean anything.”

In the end, if someone is providing you with good food, how can you not like and appreciate them? If you’ve got to picket, I say picket those who can’t cook.

By Lanny Morgnanesi

I never ate there, but I always expected a line

30 Mar

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I once dated a woman who knew Philadelphia much better than I. On the few occasions when we passed Broad and Belfield Avenue, she’d say, “There’s always a line at the Shrimp Corner.”

And there always was.

My friend spoke these words as if they were a cliché, something that had been repeated a thousand times by a thousand people. But I had never heard the expression and I didn’t know the Shrimp Corner.

For me, it had escaped the notoriety of, say, Pat’s King of Steaks on Passyunk Avenue in South Philadelphia. I knew there was always a line at Pat’s. I’d waited in it at 3 a.m. Pat’s was in an Italian neighborhood and I felt comfortable there. People went there after Phillies games. The very different Shrimp Corner is in North Philadelphia, a poor, high-crime area. I’m sure it is considered home to many, but to those in the suburbs, sadly, it was simply a place to avoid.

On Yelp someone advises that before going to the Shrimp Corner one should “practice standing around and looking tough so no one messes with you.”

philly-360-creative-ambassador-brandon-pankey-spot-check-sid-booker-s-shrimp.582.345.cFormally known as Sid Booker’s Shrimp Corner, the takeout eatery opened in 1966. As the name suggests, it juts out on a block that forms an acute angle. To order, you walk up to a window made of bulletproof glass. The food is not cheap. A dozen batter-fried shrimp with fries costs about $20. The rest of the building, painted pink, houses Sid Booker’s Stinger Lounge.

Because of the Shrimp Corner, I thought about my old girlfriend this month. As circumstance would have it, I drove by Broad and Belfield three times in the last four weeks. Each time, there was no line at the Shrimp Corner.

What changed?

When I first saw the Shrimp Corner more than a couple decades ago, North Philadelphia may have been at its lowest. It was in great deterioration. I know so little of these neighborhoods, but I do recall how the homes and small business were sinfully neglected. Some were actually falling down. On Broad Street, the main thoroughfare, there wasn’t a fresh coat of paint to be seen. I doubt a nickel had been invested in the place.

7_15_800x600Then, about the time when real estate prices took off and business loans were easier to get, new shopping centers went up. Franchises like CVS settled in, as did more fast food restaurants. The regional transportation authority, SEPTA, even brought in new buses.

Meanwhile, a so-so college in the heart of North Philadelphia was expanding. An incredible number of well-designed, multi-story buildings appeared on Broad Street — for miles. Temple University, once a commuter college for the working class, had become a residential college that was attracting a new generation of students seeking an urban experience.

Houses were fixed up and rented to students. New housing was constructed.

If a Temple student was stupid enough to start selling drugs, he might get busted up in his nice apartment and have his stash and cash stolen. There would be episodes like when three neighborhood girls went around smashing bricks in the faces of female students. But overall, things really seemed to improve.

Today you can drive portions of Broad Street and it looks commercially alive. Some developer even wants to build a $700 million French-themed hotel-casino complex – The Provence – on Broad just south of Vine. He said it will be “one of the most dynamic entertainment destinations on the East Coast”

So why isn’t there a line at the Shrimp Corner?

I don’t know, but I do have a suggestion.

Recently there have been a series of Flash Mobs at old, nearly forgotten, Eleanor Rigby/Father McKenzie type cathedrals. Calling themselves “Mass” Mobs, Catholics are trying to revive these still elegant structures by using social media to fill pews.

If its true that the Shrimp Corner is not the draw it once was, wouldn’t it be fun to organize a Flash Mob – call it a “Flash Fry” — and send the line at the window down the block and all the way to Temple? Sid sure would go for the idea. Maybe he could donate some of the profits to fix up North Philly’s Uptown Theater, which has been trying and trying and trying to come back but can’t.

I have no deep emotional connection to any of this, so it’s not for me to organize an event. Still, I’d love to see North Philadelphia attract more investment and make Broad Street once again a great and grand boulevard.

If not this, then I’d at least  like– for old times sake – to be able to drive by and be correct when I say to a fellow passenger, “There’s always a line at the Shrimp Corner.”

By Lanny Morgnanesi

The factories left, so did the Dodgers; but Brooklyn was been saved by al fresco

10 Sep

Hipster Brooklyn

In a prior post about Detroit, I mentioned Hipster Brooklyn – how young, creative people brought it came back from crime and decay, how it could be a model for the Motor City, which is bankrupt and hardly even a city.

Shortly after that post, I met up with a cousin whom I don’t see much. He’s an accountant from New York. Although he now lives in Manhattan, he spent years in Brooklyn, moving in when it was cheap, crime-ridden and far from hip.

Brooklyn mapI asked him about the transformation. He vividly recalled the day he became aware that Brooklyn had changed.

“Walking down the street around noon, I passed a restaurant,” he said. “A man from the restaurant was carrying a table outside. He set it up on the sidewalk, brought out two chairs, a tablecloth and a candle. I said, almost out loud, ‘Oh no, someone is going to steal that stuff – probably in the next few minutes!’ But they didn’t. That’s when I knew something remarkable had happened to Brooklyn.”

By Lanny Morgnanesi

 

Should Hershey and M&M make government policy?

19 May

candy sugar lips2

I came to understand how power could ravage the individual on the day candy bars increased in price and decreased in size.

As a 10-year-old I was willing to concede that prices could go up OR size could go down. But to have both occur at once struck me as unjust and criminal. This shocking and unexpected event remained with me and prepared me for later lessons in politics, morality, pragmatism, irrationality, the market place, self-interest and hypocrisy.

In some respect then, the price I paid for that under-sized Milky Way was worth it.

Thoughts of those days, when candy was so important, came back this morning when I read a piece by Jonathan Tamari in the Philadelphia Inquirer: “Not a sweet fight: Chocolate vs. sugar.”

It details the struggle between “Big Candy” and “Big Sugar” over pending legislation governing price supports for sugar. Currently, the price of domestic sugar is kept high by a policy that limits cheaper imports from countries such as Brazil and Mexico. “Big Candy,” which must pay the higher prices for sugar, wants the restrictions removed so the price of sugar will fall. “Big Sugar” wants to maintain the restrictions to protect U.S. farmers who grow sugar and to offset the subsidies paid to foreign growers by their governments.

CandyBoth sides claim their positions save jobs. Both sides claim their positions are best for the economy. One interesting claim by “Big Sugar” is that “Big Candy” won’t lower its prices even if the cost of sugar comes down.  Why does that sound so believable?

As I read on, my thoughts turned from candy – which I no longer eat much of – to the differences between governmental policy that is piecemeal and policy that is comprehensive.

In the United States, we generally govern the first way. The second way, while enviable, is much too difficult. For now, we leave that kind of governing to the politburo of the Chinese Communist Party, which has its faults and foibles and vast problems with corruption and oppression but is made up of engineers and technocrats who take the long view.

If Congress were to act properly and strategically, it wouldn’t joust over every important piece of legislation, with one kind of action chosen in one case and an opposing kind of action in another. Rather, all actions would be supportive of an effective strategy and plan.

So instead of deciding over “Big Candy” or “Big Sugar,” government   should decide if import barriers and supports as a rule are desirable or undesirable.

Figure out what works best and employ it everywhere where it works.

It’s called National Policy and we need it in every sector.

In the end, an unhappy child may have to pay too much for too little, or his teeth may rot because sweets are cheap and abundant, but if the chosen policy boosts the nation, creating jobs and wealth, then either outcome represents reasonable pain for ultimate gain.

By Lanny Morgnanesi

On glazed doughnut sandwiches and the end of men

8 May

Photo by Aaron Dyer for Bloomberg Businessweek

Photo by Aaron Dyer for Bloomberg Businessweek

I’m linking below to a piece I wrote for the May 8  edition of the Philadelphia Inquirer.

The headline is: Men are from high caloric Mars … but it really is about women taking over the world. Below is  the video I mention at the end of the article. It shows that there still might be hope for men. Best to read the article first.